The Art of
Human beings are hard-wired for story.
As an influencing tool, therefore, story-telling is powerful stuff and can instantly elevate the more mundane, transactional elements of our working lives.
This workshop will teach you how to anchor stories effectively into your role in a way that is fun but also has a tangible impact on your ability to influence others – not to mention the bottom-line of your business.
Even if we’re not avid readers, theatregoers or virtual attendees of ‘The Moth’ (for the uninitiated, you’ll learn what ‘The Moth’ is in the workshop), we can still engage with the skill of narrative in a way that is fun, powerful & memorable.
And don't be put off by the word 'story' - all we mean by it in this context is compelling examples that contain more than just data.
Indeed, there is a burgeoning body of research, including that from Stanford University, suggesting that stories are remembered (and their details retained) up to 22 x more than raw facts.
Furthermore, advances in neurological investigation claim that 5 x the amount of neural activity is activated when listening to a story because, when we hear a story, as well as the language processing areas of the brain being activated, the sensory and motor cortex engage as well.
It is rare to find any aspect of a business that can’t be improved through increased use of story – whether it’s pitching for a new project, building relationships, debriefing a project, illustrating why expedience is of the essence: story fits into every element of our professional and personal life.
As Brené Brown says: “Stories are data with a soul”, and yet in a world where we are almost exclusively busy, stretched, multitasking, distracted and otherwise engaged – in this world, where narrative is vital to bring conviction and soul to our work, we mostly prioritise “data” over “story".
Who this session is for
This is an in-house session designed for delegates from the same organisation.
It is especially pertinent to those who take responsibility for communicating with the outside world on behalf of the business, but is also
We know that long training sessions do not work well online, so we have repackaged our expertise into a series of modules that last 90-minute to 2-hours. We believe this makes the best of the online format and ensures that delegates get the most from their time with us.
We like using Zoom but we are happy to use other platforms if preferred by our clients.
We recommend that the number of delegates is limited to between eight and 12. This is so that we can engage with everyone and pick up questions, building on individual and team ideas as each session progresses.
Our trainers are both willing and able to support delegates with individual coaching, if people think it would be a helpful follow up to any of the online training sessions.
Our experience of delivering online training has shown that follow up sessions with the trainer - either individually or in pairs, face-to-face or online - have been incredibly useful, helping delegates to embed the learning from the group sessions and relate it to their real life experiences of leading teams.
If appropriate we would be delighted to discuss this with our training clients.
If required, CPD Certificates can be issued to all attendees.